HARD YAKKA MEETS GOOD TUCKER: ONE BAG TO FEED THE WHOLE PACK

Out here, we know a thing or two about doing it tough. And so do our dogs.
They’re not pampered pets – they’re paddock patrol, stock wranglers, chook defenders and loyal mates through thick and thin.
They work from sun-up to sun-down – and when it comes to fuelling these four-legged workers, we reckon they deserve the best of what our land’s got to offer.
That’s why we’ve made True Blue Working Dog: Aussie Lamb Formula – a complete and balanced All Life Stage food with one of Australia’s favourite proteins front and centre.
It’s the one bag that’ll feed your whole team, from pups finding their feet to seasoned dogs with a few grey whiskers. You won’t need to juggle different formulas for growth, weight control, or seniors – just one, hard-working feed that covers them all.

Australia’s Favourite Meat – Now in Your Dog Bowl
Lamb’s not just for Sunday roast anymore. Aussies eat more lamb per person than anywhere else in the world – and now your dog can enjoy it too, in a format that’s complete, balanced, and built for high performance dogs.

Why Lamb? It’s Not Just Tasty – It’s Top Notch.

• High in quality protein for muscle recovery and maintenance after a long shift rounding stock or patrolling the yard.
• Iron, zinc and B-vitamins to keep their immune system humming and energy levels steady.
• Omega-3s and good fats to support coat health and joint mobility without stacking on bulk.
• Naturally gentle on the gut, lamb is a cooling, digestible protein even sensitive dogs do well on.

And because it’s instinctively preferred by dogs, even your fussiest workers will lick the bowl clean.

Locally Made. Sustainably Sourced. No BS.
We use Aussie Lamb because it’s good for your dog and good for our farming communities.
Raised on land better suited to grazing than crops, it’s processed to the highest food safety standards.
We up-cycle ingredients wherever possible, because to us, sustainability isn’t a trend – it’s common sense. No waste, no shortcuts, and nothing added that doesn’t serve a purpose.

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