The lotion is white and in a vegetable emulsifier so substantially thinner than the Crème so that it may work well within the spray and roll-on applications. It has a very pleasant aroma, is nourishing to the skin and leaves no oily residue when rubbed in. Handy size to carry around in hand luggage on a flight, backpack, glove box, hand bag, sports bags, back pocket (particularly popular with men). Easy to use (great for kids to use, although you will need to check they have covered all exposed skin for biting insects.) Popular with fisherman as their hands do not have to touch it therefore not interfering with baiting their hooks.